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41"r-o�j- <br />s <br />WITH /` CARRBORO & HILLSBOROUGH <br />Date: March 15, 2012 <br />Re: Visitors Bureau Tourism Programs in conjunction for Town of Chapel Hill <br />Year -to -date Review and Program Value <br />According to February bookings, the Visitors Bureau has originated 35 bookings into area hotels and <br />meeting facilities, which will bring 4,489 delegates to Chapel Hill. Conference visitors will use 2,648 <br />room nights and spend and estimated $1.5 million. Additionally these conference delegates have <br />requested123 boxes of guides and materials to distribute at their meetings in Chapel facilities. <br />Other Conference and Visitor Services Provided Year to Date to Chapel Hill Est. Value <br />Operation of Franklin Street Visitors Center six days /300 guests per month $15,000.00 <br />Chapel Hill NEW photographic library of 150 Chapel Hill images $5,000.00 <br />Chapel Hill "Visit" ads for graduation and festivals $2,000.00 <br />Chapel Hill ads in Charlotte, Our State and Southern Living mags $3,000.00 <br />Chapel Hill merchandise, shirts, post cards, key rings, caps $2,500.00 <br />Money Magazine Promotion (25 room nights booked; national publicity) $2,000.00 <br />Chapel Hill 3 minute video for Channel 14 and You Tube $1,500.00 <br />national promotion securing Chapel Hill a "Dozen Distinctive Destination" <br />on National Trust for Historic Preservation list $2,500.00 <br />Travel press invited to Chapel Hill for TERA VITA event $1,000.00 <br />Sponsorship North Carolina High School Athletics $5,000.00 <br />Ads created on Chapel Hill for the Chapel Hill Herald $1,000.00 <br />Flier designed and distributed "Top things to do in Chapel Hill in summer" $700.00 <br />Chapel Hill/Orange County Visitors Bureau (919) 968 -2060 <br />501 West Franklin Street, Chapel Hill, NC 27516 <br />Serving Orange County, North Carolina <br />