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FEB-02-1996 06:50 P.10/13 <br /> printing of these Items. Any savings can be applied to other budgets and any <br /> overage will be discussed and approved and can be drawn from another budget in <br /> the campaign. <br /> Photography $1.500 <br /> Photography will most likely play a major role in your website and marketing <br /> materials. We will work with you and the board to pull together existing imagery we <br /> can use for free. If we mutually agree that these images do not meet our needs, we <br /> can schedule a photographer and believe $1,500 should be sufficient for these <br /> services. <br /> WESSITE <br /> You need a site that properly positions Piedmont Grown to consumers, <br /> communicates your core mission, spotlights participants, and provides useful <br /> information. A campaign like this must be transparent, disclosing who is involved, <br /> how the initiative is attempting to achieve its goals, and anticipating and answering <br /> pertinent questions. <br /> The following points address our process and how we will approach the site along <br /> with some initial ideas and features that could be incorporated into the site. These <br /> features will also impact the cost of development so we are quoting a range. Once <br /> we discuss and gauge interest, we can provide a Final cost and/or reallocate money <br /> as needed. Phasing the site is also a topic worthy discussing. The site could launch <br /> with the basics and add features as it grows. <br /> DESIGN <br /> A premium must be placed on smart, Intuitive design to elevate a simple site to an <br /> effective one. We will bring our new brand and marketing content into the website, <br /> creating an Interactive environment for Piedmont Grown. We will present 2-3 unique <br /> designs for the home page and make necessary revisions to your chosen direction. <br /> Once the home page is approved we will design secondary page templates and any <br /> unique pages based on our core look. <br /> SITE MAP <br /> Site layout will be at the center of our initial meetings regarding the website. In <br /> addition to making sure we are covering the core information necessary, we want to <br /> explore systems and ways to create a stream of new content to keep the site fresh <br /> and vital. Here is a preliminary site map to initiate these discussions <br /> Home Page: <br /> Branding, Photography, Simple About/Mission Text, Rotating Farm/Provider Profile, <br /> News/Headlines, Footer Content (Privacy, Copyright, Contact, Funders) <br /> Navigation/Sections: <br /> • About: Bio text about program, mission statement, board/who is behind <br /> Piedmont Grown, FAQs <br /> • Programs: Details on programs and initiatives <br /> • <br /> Farms/Providers: List or directory/profiles of participating farms and food <br /> providers <br /> • Where to Buy: List or directory of retailers and farmers markets <br /> • Get Involved: area to join newsletter, get a sticker, purchase merchandise, <br /> link to Facebook and social networking, etc. <br />