2011-406 Coop Ext - The Splinter Group, Inc. for Brand Development Strategic Direction, logo, slogan etc.

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FEB-02-1996 06:49 P.09i13 embodiment of the Piedmont Grown mission and it will set the tone for your Interaction with your target audience. Your name, logo, slogan, color palette and supporting typographic and graphic elements add up to create an overall look and feel that will extend to all you do. We will bundle the following services into this phase of the campaign: STRATEGIC DIRECTION Before we begin the campaign, we need to further immerse ourselves in your vision for Piedmont Grown, your target audience and any other aspects of the brand that will affect how you are marketed and imaged. This research will form the core strategic direction we will follow throughout our work together. LOGO We will develop a mark that graphically illustrates and brands the business. We will present no fewer than five different logo directions for feedback and make necessary revisions to your chosen direction. SLOGAN/TAGLINE We will work with you to develop a slogan or tagline that can be used in conjunction with the logo on marketing materials, packaging and other visible platforms for your brand. CAMPAIGN LOOK & FEEL We will develop on overall campaign creative direction with one of our deliverables. Our goal is to adapt this look and feel to other deliverables to ensure you have a cohesive brand and continuity in materials produced throughout the campaign, COPYWRITING The text in your marketing materials and website will establish and carry a brand voice for Piedmont Grown. We will lean on you for the more technical writing but will write copy for all materials and ensure continuity across all mediums. PRINTED IDENTITY & MARKETING MATERIALS We will meet to further discuss materials necessary but these will most likely include: • Business Cards • Simple Collate ra VI ntroducto ry Printed Piece to tell the story So long as the materials follow our core brand look and feel and creative directions, we are happy to design additional pieces as needed. FEES A EXPENSES We project the following fees and expenses for this phase of the campaign: Splinter 7 We are estimating 70 hours for this phase of the campaign, Including all strategic, design and creative services outlined above, .Printing $2iQOo It is nearly impossible to estimate printing without knowing what we are producing and it what quantity, We've created an estimate of$2,000 based on our experience with similar launches. Once we further discuss materials, we will quote actual