2011-406 Coop Ext - The Splinter Group, Inc. for Brand Development Strategic Direction, logo, slogan etc.

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FEB-02-1996 06:49 P.08i13 ajo, the spitanter group AT'T'ACHMENT A Client: Piedmont Grown Campaign: Brand and Web Development Submitted to: Noah Ranells Submitted by: Steve Balcom, The Splinter Group Date: December 7, 2010 Noah. Per our discussion and email exchange, we are providing more details and some cost itemization as an addendum to our October proposal. We would love to work with you on this campaign and believe we are a great fit for the project, We have put together similar branding and launch plans for many different brands and companies including Farmhand Foods, Counter Culture Coffee, and Fifth Season Gardening. With clients like Farm To Fork, Carrboro Farmers Market, and many restaurants focused on local foods, we believe we understand the space, audience and your needs. We pride ourselves in developing strong identities and flexible systems for marketing long after launch and would like to be a part of your team as you grow, Our preliminary proposal focused on how best to allocate a budget, whereas this one will project costs for services and build up to a potential marketing spend. We are firm believers that you should take a big picture view to the campaign and would like the ability to shift money between projects as needed. For instance, If we can save money on the printing of marketing materials, that money could be used to boost our website budget. Or, if we meet and decide we want to pursue an event or other marketing medium we could re-allocate our website budget and launch a simpler site at the outset, using the savings to fund the event. We suggest meetings at the outset and during the campaign to brainstorm on ideas to ensure you are getting the best bang for your marketing buck. OVERVIEW We will help you develop a brand and create a core communications plan for Piedmont Grown from now until your initial introduction to the public. This will involve strategic discussions centered on your audience(s), value proposition, messaging and vision for the brand. There Is a lot of noise out there with the 100/6 Program, Farm to Fork and Goodness Grows, so how the brand is positioned and introduced is critical. Once strategic direction is in place we will develop the Piedmont Grown brand and design, develop and launch an introductory website. We would also like to play a role in brand launch, including PR support and exploring other concepts that bring visibility to Piedmont Grown. BRAND DEVELOPMENT The importance of your brand identity cannot be overestimated. It is the visual