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2011-406 Coop Ext - The Splinter Group, Inc. for Brand Development Strategic Direction, logo, slogan etc.
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2011-406 Coop Ext - The Splinter Group, Inc. for Brand Development Strategic Direction, logo, slogan etc.
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11/21/2016 4:21:03 PM
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3/13/2012 3:45:45 PM
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BOCC
Date
1/11/2011
Meeting Type
Work Session
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Agreement
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Mgr Signed
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FEB-02-1996 06:50 P.11i13 <br /> • Contact: contact info <br /> CORE FEATURES <br /> We will develop the website with the following core features: <br /> • Content Management System (CMS): We will develop the website with a <br /> Content Management System that enables you to update text, images, and <br /> media through a password protected web interface. The CMS allows you to <br /> make changes to the site as often as you like without adding additional cost <br /> to the project. <br /> • Reporting Suite: Web Statistics usage reporting tools will be made available <br /> in order to give you visibility into website traffic. You will be able to see how <br /> many visitors visit the site, what pages they view, referring URLs, and a host <br /> of other statistics. If more sophisticated reporting is desired we will need an <br /> additional budget to incorporate more advanced statistical tracking. <br /> • Search Engine Optimization: We will build your site with search engine <br /> friendliness in mind, including the ability to add page specific keywords and <br /> descriptions. Our role is to provide a solid foundation. Should you want or <br /> need more active optimization we suggest hiring an SEO specialist, <br /> SUGGESTED FEATURES <br /> Mere are some preliminary ideas for additional features that could be built into the <br /> launch site. We believe that initial meetings would yield additional ideas that could <br /> be pursued at that time: <br /> • 81og: A blog would provide an outlet for you to share information and opinion <br /> on local food and also create content to attract repeat visits. You could report <br /> on participating farms/food providers, new retail participants, and other news <br /> that impacts Piedmont Grown. <br /> • Map: A map of the Piedmont area with points marking participating farms, <br /> providers and retailers would really drive home the point and also help to <br /> communicate your definition of local. We would create a database allowing <br /> you to easily add program participants to the map. <br /> Farm/Provider Directory with Profiles: Each participating farm and <br /> provider would be in a directory. User selects the farm to see a profile. You <br /> could also have a rotating feature provider on the home page of the site. <br /> • En Espanol: We should provide at least a single about page in Spanish and <br /> could also explore translator applications to easily make the entire site <br /> bilingual. <br /> PLACEHOLDER SITE <br /> Once branding Is complete we are happy to design and launch a placeholder site to <br /> give you some online presence as we build the actual site. This would be a single <br /> page with logo and basic mission information, along with how to contact you. <br /> HOSTING <br /> We suggest hosting the site on our servers but are open to discussing other options. <br /> FEES & EXPENSES <br /> We project the following fees and expenses for this phase of the campaign: <br /> The Splinter Group Fees <br />
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