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3 <br /> 5. 2009-10 GOALS AND PRIORITIES <br /> The Commissioners reviewed the Board's 2009-2010 Goals and Priorities and <br /> identified goals and priorities related to communications tools and strategies: <br /> • Goal 2 (promote an interactive and transparent system of governance that <br /> reflects community values), Priorities 6 (develop plan and tools to improve <br /> how County and citizens communicate with each other; foster two-way <br /> exchange) and 26 (clarify and communicate to public how and why County <br /> funding is allocated the way it is). <br /> • Goal 3, Priority 19 (be actively involved and informed about UNC-CH <br /> decisions and intentions) was expanded to include communicating well with all <br /> County partners. <br /> • Goal 4, Priority 11 (invest in technology to increase work efficiencies) was <br /> seen as a goal to have technology improve communication. Finally, the Board <br /> saw Goal 6 (ensure a high quality of life and lifelong learning) as a possible fit <br /> with ensuring citizens have Internet access or cellular coverage. <br /> 6. GROUP BRAINSTORM <br /> The Commissioners then listed the tools and resources Orange County currently <br /> has in place to help residents understand what the County does and how to <br /> access County resources. Commissioners listed the following tools and <br /> resources (in alphabetical order): <br /> • Billboards (have used in the past but not recently) <br /> • CODE RED and reverse 9-1-1 <br /> • Departmental flyers, booklets, and brochures <br /> • E-services through website <br /> • Email distribution lists (includes media outlets and sunshine lists) <br /> • Formal speaking engagements (Board and senior staff) with local clubs <br /> and groups <br /> • Individual Commissioners' calling or outreach to citizens (Board and staff <br /> are 'ambassadors') <br /> • Intranet <br /> • Meetings (one Commissioner noted any event the Board or County hosts <br /> is a communications tool) <br /> • News stories (and other traditional media), <br /> • Online Board materials (budgets, agendas, minutes, etc.) <br /> • Online calendars of events (available at departmental level) <br /> • Online repository of records <br /> • Online video streaming of Board meetings (two regular Commissioner <br /> meetings per month) <br /> • Orange Slices internal human resources newsletter <br /> • Press/news releases and public service announcements <br /> • Purchased print advertisements in newspapers <br /> • Radio and TV spots for some projects (as needed) <br /> • Some departments' printed annual reports <br /> • Some departments' social media presence (includes Facebook, Twitter, <br /> Flickr, and YouTube) <br /> • Some web links (on website) to municipalities and other partners (and <br /> vice versa) <br /> • Some web links to and from third-party entities and vendors <br /> • Tape-delayed digital coverage of Board meetings <br />