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Agenda - 02-23-2012 - Agenda
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Agenda - 02-23-2012 - Agenda
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BOCC
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2/23/2012
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Municipalities
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Agenda
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Minutes 02-23-2012
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Competitors for Fundraising <br />We recognize that the OCCC is a new group that will fundraise to the same community as other artistic <br />and cultural non - profit venues. However, the OCCC serves a distinct role to that of the member and <br />other community organizations as `we are the building coordinator, and everyone else provides the <br />programming'. <br />By providing space for other arts organizations we will be seeking operational support and will not be <br />competing for art program dollars. This allows for continuity within the organizational brands, and <br />strengthens grant- winning opportunities by running new programs through well - regarded organizations <br />that are established with long track records. <br />In essence, we are providing the space in which all the other local cultural organizations and artists can <br />effectively present their work to the public. That said, our operational fundraising will be on par with <br />the smaller organizations in town. <br />MARKETING AND SALES PLAN <br />MARKETING STRATEGY <br />Brand Statement <br />The OCCC is a trusted, local, community- oriented organization that fosters local creativity and <br />partnership by providing a home for affordable, high - quality art, history, and cultural events. We are <br />the only local facility that can provide auditorium and classroom space for performances and classes <br />that is affordable and accessible to our community. <br />Marketing Message <br />Is your artistic /cultural organization seeking affordable rental space close to home? Are you settling <br />for venues that are too environmentally sterile or have limited offerings that don't encompass all of <br />your needs like a large theater, ample storage, rehearsal space, or attractive viewing areas? <br />The OCCC has repurposed what was once the central Orange County library in the historic Whiffed <br />Building in downtown Hillsborough into a 12,000 sq ft. artistic hub where all are welcome. Eight local <br />artistic, cultural, and educational organizations formed the OCCC to create this accessible and <br />affordable creative space. <br />The Center is an attractive, professionally managed venue that boasts a large theater & auditorium, <br />classrooms, and artist studios /offices. It serves as a home for cultural events, plays, social gatherings, <br />concerts, arts programming and classes, a caf6, and an art gallery. It draws local community members, <br />families, and visitors alike to enjoy and support local creative offerings. <br />After all of the hard work that you've invested in developing your unique program, we understand that <br />you desire and deserve an inviting space to host your spectacular event. Call our professional OCCC <br />Coordinator today at 919 - 643 -2500 and let us serve as your host for creative programming. <br />Orange County Cultural Center Confidential Page 18 of 30 <br />Strategic Business Plan (v.1.0) 9/8/2011 <br />
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