Orange County NC Website
Browse       Search
Member Organization Usage Needs .................................................................. <br />.............................12 <br />Other Art / Cultural Organizations .................................................................... <br />.............................12 <br />PotentialFuture Users ........................................................................................ <br />.............................12 <br />Funders.............................................................................................................. .............................13 <br />COMPETITIVEANALYSIS ................................................................................ .............................13 <br />General Overview of the Competitive Environment ....................................... ............................... 13 <br />Competitorsthat offer Space ............................................................................. <br />.............................14 <br />Competitorsfor Fundraising .............................................................................. .............................18 <br />MARKETINGAND SALES PLAN ......................................................................... .............................18 <br />MARKETINGSTRATEGY ................................................................................. .............................18 <br />BrandStatement ............................................................................................... ............................... <br />18 <br />MarketingMessage ............................................................................................ .............................18 <br />Strategy.............................................................................................................. .............................19 <br />MARKETING COMMUNICATIONS PLAN ...................................................... .............................19 <br />Marketing Communications Vehicles ............................................................... .............................19 <br />SALESPLAN ...................................................................................................... ............................... <br />21 <br />OPERATIONS, PERSONNEL, AND MANAGEMENT ....................................... ............................... <br />21 <br />MANAGEMENT................................................................................................ ............................... <br />21 <br />PERSONNELPLANNING .... :........................................................................................................... <br />22 <br />Part-time Coordinator ...................................................................................... ............................... <br />22 <br />Part-time Custodian ......................................................................................... ............................... <br />23 <br />RISKMANAGEMENT ...................................................................................... ............................... <br />24 <br />HOURSOF OPERATION .................................................................................. ............................... <br />24 <br />REGULATIONS, COMPLIANCE & REPORTING .......................................... ............................... <br />24 <br />LICENSES, PERMITS, REGULATIONS & TAXES .......................................... .............................24 <br />Orange County Cultural Center Confidential Page 2 of 30 <br />Strategic Business Plan (v.1.0) 9/8/2011 <br />