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Attachment 1 <br />ORANGE COUNTY CULTURAL CENTER <br />Whiffed Building, 300 West Tryon Street Hillsborough, NC 27278 <br />STRATEGIC BUSINESS PLAN <br />09/08/2011 <br />EXECUTIVE SUMMARY .......................................... ............................... <br />VALUES /MISSION/ VISION .................................. ............................... <br />VALUES................................................................... ............................... <br />MISSION.................................................................. ............................... <br />VISION..................................................................... ............................... <br />PRODUCTS & SERVICES ......................................... ............................... <br />MARKET RESEARCH ................................................ ............................... <br />INDUSTRYANALYSIS ......................................... ............................... <br />IndustryOverview ................................................ ............................... <br />Challenges & Opportunities ................................. ............................... <br />BUSINESS -TO- BUSINESS CUSTOMER ANALYSIS ........................ <br />............ ............................... 4 <br />............ ............................... 6 <br />............ ............................... 6 <br />............ ............................... 6 <br />............ ............................... 6 <br />............ ............................... 9 <br />............ .............................10 <br />............ .............................10 <br />............ .............................10 <br />............ .............................11 <br />.......... ............................... 12 <br />Orange County Cultural Center Confidential Page 1 of 30 <br />Strategic Business Plan (v.1.0) 9/8/2011 <br />