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Website: The OCCC will have a dedicated website that will be updated, at a minimum, on a weekly <br />basis by the Coordinator. Our mission and marketing message will be prominently displayed and will <br />include detailed information about our rental spaces. Event updates will be made periodically to <br />ensure a fresh and interesting presence and to keep visitors informed and interested in returning to the <br />site. We will include customer testimonials, write ups of past events, and event photos. The website <br />will have the option for customers & patrons to sign up for email notifications and newsletters. <br />Social Media: We will take advantage of the customary social media outlets including Facebook and <br />Twitter. The Coordinator will post, at a minimum, engaging weekly messages to keep users informed <br />about current events and keep the OCCC fresh in their minds. <br />Newsletter: The Coordinator will send out a monthly electronic newsletter. <br />Networking <br />Board members and the Coordinator will maintain ongoing dialogue with community and government <br />members. They will build local relationships by attending community group meetings, Chamber of <br />Commerce events, school meetings and other events hosted by local church, civic clubs and groups. <br />The focus will be to get our name out, create an audience for events, and connect with potential <br />fenders. <br />SALES PLAN <br />Member organizations that sit on our board will be a large part of our customer base, therefore it will <br />not be necessary create a sales plan for this group. However, for non - member organizations, our plan <br />is to identify & research prospects and determine which services we offer that they would be interested <br />in. We will research each potential customer individually, understand their needs, and arrange one -on- <br />one meetings with the decision makers. Our presentation will include an in -depth explanation of our <br />offerings, details of how the client will benefit, and distribution of flyers and business cards. We will <br />follow up with them via a quarterly sales call to continue to encourage them to use our facilities and <br />email them a newsletter and sales flyer quarterly. <br />OPERATIONS, PERSONNEL, AND MANAGEMENT <br />MANAGEMENT <br />The OCCC will be overseen by the OCCC Board of Directors and initially managed by John Delconte, <br />the Chairman of the Board. <br />John D. Delconte <br />Cofounder and Chair, Mr. Delconte brings to a strong background in organizational development, arts <br />administration, and entrepreneurship. He has served as a medical writer in the pharmaceutical industry <br />since 1993. In 1999, he joined the Hillsborough Arts Council (HAC), and served as Chair from 2003 to <br />the 2007. He extended the HAC's very successful Last Fridays program from 6 months per year to <br />year- round. Also in 1999, he began volunteering with the Orange County Dispute Settlement Center of <br />Orange County, NC, and became a certified divorce mediator and large -group facilitator. In August <br />2001, John founded Compass Communications, Inc. to offer organizational development services. He <br />Orange County Cultural Center Confidential Page 21 of 30 <br />Strategic Business Plan (v.1.0) 9/8/2011 <br />