Agenda - 02-21-2012-13 (2) - Laserfiche WebLink

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Competitors for Fundraising We recognize that the OCCC is a new group that will fundraise to the same community as other artistic and cultural non - profit venues. However, the OCCC serves a distinct role to that of the member and other community organizations as `we are the building coordinator, and everyone else provides the programming'. By providing space for other arts organizations we will be seeking operational support and will not be competing for art program dollars. This allows for continuity within the organizational brands, and strengthens grant - winning opportunities by running new programs through well - regarded organizations that are established with long track records. In essence, we are providing the space in which all the other local cultural organizations and artists can effectively present their work to the public. That said, our operational fundraising will be on par with the smaller organizations in town. MARKETING AND SALES PLAN MARKETING STRATEGY Brand Statement The OCCC is a trusted, local, community- oriented organization that fosters local creativity and partnership by providing a home for affordable, high - quality art, history, and cultural events. We are the only local facility that can provide auditorium and classroom space for performances and classes that is affordable and accessible to our community. Marketing Message Is your artistic /cultural organization seeking affordable rental space close to home? Are you settling for venues that are too environmentally sterile or have limited offerings that don't encompass all of your needs like a large theater, ample storage, rehearsal space, or attractive viewing areas? The OCCC has repurposed what was once the central Orange County library in the historic Whitted Building in downtown Hillsborough into a 12,000 sq ft. artistic hub where all are welcome. Eight local artistic, cultural, and educational organizations formed the OCCC to create this accessible and affordable creative space. The Center is an attractive, professionally managed venue that boasts a large theater & auditorium, classrooms, and artist studios /offices. It serves as a home for cultural events, plays, social gatherings, concerts, arts programming and classes, a cafe, and an art gallery. It draws local community members, families, and visitors alike to enjoy and support local creative offerings. After all of the hard work that you've invested in developing your unique program, we understand that you desire and deserve an inviting space to host your spectacular event. Call our professional OCCC Coordinator today at 919 - 643 -2500 and let us serve as your host for creative programming. Orange County Cultural Center Confidential Page 18 of ju Strategic Business Plan (v.1.0) 9/8/2011