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he would be interested in helping out in such a way). Such shows would help the local art- galleries as well by bringing in more people interested in the visual arts. Old 35mm Movie Buffs — currently old movies are shown in the Masonic Temple. Potentially more people would attend showings if the arrangements were a bit more comfortable than their rather cramped quarters. Music Groups — there are numerous music groups in town from jazz orchestras to bluegrass groups who would be eager to play for dances and concerts. Lecture series — we have many interesting scholars and collectors in town. It would be possible to run an interesting local lecture series to remove the need to travel to Chapel Hill or Durham for an "intellectual community ". Funders The OCCC will be seeking as much funding from program and sub - rentals as possible; however, it is likely, in order to keep costs affordable to the cultural organizations, ongoing support will be needed. Individual support will come from local Hillsborough community members including our great local authors, who have led fundraising efforts and will continue to do so. We are planning to engage a professional fundraiser to conduct a feasibility study, assist us in targeting fenders, and offer advice on communication strategies. There are a host of local businesses, institutions and foundations that we plan to, target such as PHE Inc, Sports Endeavors, Duke University, UNC, and the Kirby Foundation. We expect that fundraising will also build on itself by bringing in more participants as well as enthusiasm for a shared effort. COMPETITIVE ANALYSIS General Overview of the Competitive Environment For years, many have been dreaming of creating a Cultural Center to serve the central and northern part of Orange County: a home for cultural events, a place to host plays, concerts, film, arts programming and classes for children and adults, community events, literary readings, and a gallery. The Orange County Cultural Center was formed in response to this need. The facility is needed to provide affordable performance space, gallery space, classrooms, studios, and arts programming near the center of downtown Hillsborough. The need has become apparent after several groups in this part of the county have struggled to find space to host events and classes. Groups like the Hillsborough Arts Council, the Orange County Historical Museum, and the Burwell School Historic Site regularly host events that could sell more tickets in a larger space. There is no fully functional theater nearby Hillsborough. Arts and cultural organizations need the space to expand their offerings for classes and after - school programs. Local artists desire studio space, and local educational institutions such as Orange County Schools would make use of the space for their arts and cultural classes. This project has the chance to benefit everyone. Orange County Cultural Center Confidential Page 13 of 30 Strategic Business Plan (v.1.0) 9/8/2011