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<br /> Chapel Hill�Orange County Visitors Bureau
<br /> 5oi Franklin Street ♦ Chapel Hill,North Carolina 27�6
<br /> Telephone: gi9-968-2064 ♦ Toll-free: 888-968-zo6o ♦ Fax: 919"968-2062
<br /> E-maiL• IpaolicelliCa�visitchapelhilLor¢ ,
<br /> 3. What is the strategy and next-steps for Clean Design?
<br /> The company will embark on research,focus groups and analysis to determine the best strategic
<br /> use of annual$250,000 advertising campaign. They will talk with hoteliers,the Friday Center,
<br /> restaurants and facility managers to gather strategy and augment that with interviews with local
<br /> government leadership such as Frank Clifton,Roger Stancil,elected officials and commerce
<br /> � leaders.
<br /> Upon completion of this assessment they will propose a strategy that they feel will bring results to
<br /> Orange County's tourism industry.
<br /> Clean Design has e�erience with this travel and tourism related work.
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<br /> Supporting tourism in Chapel Hill,Cazrboro and Hillsborough North Carolina
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