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3 <br /> Chapel Hill/Orange County Visitors Bureau <br /> 5oi Franklin Sueet ♦ Chapel Hill,North Carolina z75i6 <br /> Telephone: 9ig-968-zo64 ♦ Toll-free: 888-968-zo6o ♦ Fax: 9i9-968-zo62 <br /> E-maiL• �aolicelli(a)visitchapelhilLar� <br /> Q&A on the Visitors Bureau new advertising agencv choice.Clean Design <br /> 1. Why is the Visitors Bureau using an agency outside of Orange County for advertising? <br /> The Visitors Bureau's first choice was to buy local. For five years the Visitors Bureau contracted <br /> with Jennings on an annual e�enditure of approximately$300,000. This contract allowed <br /> Jennings to grow its business,employees and client base. During this second bid process,Jennings <br /> did not deliver a creative and strategic approach that the committee felt would deliver results. <br /> Also,Jennings creative was not increasing visitor inquiries and results. <br /> 2. The cost for Clean Design is double the cost for Jennings at$6,000 a month versus$3,000 a <br /> month. Why is this? . <br /> Jennings typically charges$10,000 a month but gave the services to the Bureau to elevate their <br /> client list and relied on e�rtensive mark-ups of 15% and higher on producNon and media. Most <br /> agencies are now re�erting to a formula wluch adds more fees to the monthly service fee because <br /> media buying and production,.are mercurial,with clients cancelling programs mid-year. Clean <br /> Design has adapted this approach. t�lso,Clean Design has assigned a travel professional to the <br /> accoun� Jennings,as it grew,changed its account management strategy and the Bureau was <br /> assigned a lunior account staff inember. This situation was not ideal for strategy and planning. <br /> � <br /> * <br /> Supporting tourism in Chapd Hill,Carrboro and Hillsborough North Carolina <br />