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1 <br /> ORANGE COUNTY <br /> BOARD OF COMMISSIONERS <br /> ACTION AGENDA ITEM ABSTRACT <br /> Meeting Date: January 24, 2012 <br /> Action Agenda <br /> Item No. � <br /> SUBJECT• Professional Services Agreement—Tourism Advertising by Clean Design ' <br /> DEPARTMENT: EDC —Visitors Bureau PUBLIC HEARING: (Y/N) No <br /> ATTACHMENT(S): INFORMATION CONTACT: <br /> Laurie Paolicelli, 968-2060 <br /> Questions and Answers on New <br /> Advertising Agency <br /> Contract with Attachment A <br /> PURPOSE: To approve a professional services agreement for tourism marketing and <br /> advertising with Clean Design. <br /> BACKGROUND: At the February 16, 2011 Visitors Bureau Board of Directors meeting, and in <br /> accordance with Orange County's due diligence practices and procurement procedures, the <br /> Board of Directors discussed and approved the need to have advertising agencies bid on the <br /> tourism marketing campaign. The Board of Directors appointed a marketing committee for this <br /> task, and with the help of Orange County's Purchasing staff, sent out a request for qualifications <br /> (RFQ) to 15 marketing agencies. After the process closed, the marketing committee reviewed <br /> the RFQs, narrowing them down to nine candidates. On August 23, 2011 the nine agencies <br /> presented to the marketing committee and from there the committee narrowed the candidate <br /> agencies to four. At the September 21, 2011 Board of Directors meeting, the remaining four <br /> agencies presented to the full board, and by a majority vote, Clean Design was selected as the <br /> top agency. Other agencies considered were: Jennings (the incumbent agency), Lewis <br /> Advertising, Splinter Group and Craig Jackson and Partners. <br /> With the current marketing contract with Jennings & Co. ending December 31, 2011, it is the <br /> Visitors Bureau's intent to have Clean Design begin on February 1, 2012 through June 30, <br /> 2013. <br /> Each year the Board of Directors reviews and approves the scope of services and a separate <br /> marketing committee meets with the agency and executive director twice a year. The <br /> advertising scope includes creative development, on-line marketing and the use of paid <br /> advertising in newspaper, magazine and on-line sources. <br /> FINANCIAL IMPACT: Visitors Bureau funds totaling $150,000 have been budgeted for the <br /> remainder of fiscal year 2011-12. An additional $150,000 will be allocated from the 2012-13 <br /> fiscal year. <br />