Agenda - 11-01-2011 - 9b - Laserfiche WebLink

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BOCC members have been and continue to be active: WCHL community commentary Letters to the Editor Group presentations Advocacy citizen committee Flyers and poster distribution Chamber and community connections Personal contacts and outreach Activities completed and continued by County Management Campaign Team: Educational campaign to encourage registered voters to vote; i.e. - Print advertisements -The Chapel Hill News, The Durham (Chapel Hill) Herald Radio advertisements -WCHL and WNCU Posters -Used for window displays, available at public meetings, posted in County-owned facilities Dedicated website County Employee E-mail "Taglines" Flyers -Two versions for distribution (over 10,000 used by school systems alone) U-Tube Video -Public Services Announcement using social media Coordination with both Chambers of Commerce and School Systems -Using County-generated collateral; Making handouts available at Chamber functions and School gatherings (Last Friday, March for Education, Fest-Fall, Development Community) Community Contacts -local governments, special events (City of Mebane presentation; Town of Carrboro, Master Aging Plan Steering Committee meeting) Links from Town websites and government access television Recording community and print media reactions to referendum - "for" and "against" For detailed information on the One-Quarter (1/4) Cent Sales and Use Tax referendum, the public is encouraged to visit the dedicated website @ www.orangecountync.gov/salestax. FINANCIAL IMPACT: The BOCC approved a total budget not to exceed $50,000 for the Quarter Cent Sales and Use Tax public education campaign. Voter adoption of the Sales Tax is expected to generate $2.5 million annually. ($625,000 would be provided in FY 2011-12 if the initiative is approved by voters and implemented on April 1, 2012.) The County would have to raise the current property tax rate by approximately 1.7 cent to achieve the same level of Sales Tax projected revenue. RECOMMENDATION(S): The Manager recommends the Board: • Receive and react to the Progress Report; and • Provide feedback (if any) and direction to County Management as desired.