Agenda - 10-04-2011 - 5i - Laserfiche WebLink

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this project supports and develops economic strength in tobacco dependent, economically distressed areas, as well as rural communities. Outreach to farmers and local food system businesses will be conducted to increase awareness of the Piedmont Grown program, with follow up phone, email, & in-person visits to enhance enrolment. Point of sale, farm focused material will increase consumer awareness of Piedmont Grown. A searchable website will put Piedmont Grown licensed farms 'on-the-map', enhancing farm income through direct-to-consumer sales. Program sustainability wall be enhanced by increased revenue through certifications and on-line website advertising. Currently, there are 22 farms, 3 restaurants, 2 retail grocers, and 1 artisan food producer that are listed for Orange County. By agreeing to serve as the grant applicant, Orange County would assist all these Orange County businesses as well as o#hers in the County. In addition, the regional aspect of Piedmont Grown has the potential to be beneficial to the launch of the Piedmont Food & Ag Processing Center which is also a regional effort, albeit slightly smaller in scope than Piedmont Grown. FINANCIAL IMPACT: There is no financial impact associated with Orange County serving as the administrative grant applicant for full development of the grant proposal. There is no local match required. Staff resources in Economic Development will provide minimal support as necessary for this grant effort. Reports will be submitted by Piedmont Grown. RECOMMENDATION(S): The Manager recommends the Board authorize Economic Development staff to serve as the primary contact for full development of a $'!48,500 grant proposal to Golden Leaf Foundation for Piedmont Grown programming.