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i <br /> ASSOCIATES <br /> Gwen Harvey <br /> Assistant County Manager <br /> Orange County <br /> 200 South Cameron Street <br /> Hillsborough, NC 27278 <br /> Dear Gwen, <br /> Thank you for this opportunity to submit a proposal for a voter educational <br /> campaign relating to the .25% sales tax in the upcoming November elections. <br /> I appreciate the background information provided in our meeting in <br /> Hillsborough on July 28`h <br /> It appears our services are a good match with your needs. I will remain <br /> available to answer any questions that may arise and furnish any additional <br /> information that may be required. <br /> Sheer Associates began operations in 1979. As a marketing communications <br /> firm, we specialize in developing the tools and strategies required for an <br /> organization to successfully communicate their marketing message. With our <br /> years of experience, we have learned that strategic planning, creativity and <br /> implementation determine the success of all organizational communications. <br /> Our agency is evaluated on the quality of each marketing tool and program we <br /> create: its design, its cost effectiveness, and the success of its implementation. <br /> This philosophy helps define the quality of our work and our commitment to <br /> our client's mission. <br /> We believe in working in partnership with our clients, understanding their <br /> environment and their language. Our clients stay involved and have a <br /> complete understanding of the development of their projects: its concept, <br /> creative design,production and cost. <br /> We are pleased to be considered for this project, and we would be thrilled to <br /> put our creative talents to work for you. <br /> Sincerely, <br /> Joel M. Sheer, President <br />