2011-274 Co. Mgr. - Sheer Associates, Inc. for 1/4 cent Sales Tax Public Education Campaign 2011

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9 T�� CIATES Qualifications Sheer Associates is going on its 32nd year of operation. Founded in 1979, our success has been achieved through the marketing and design services that we have provided to our numerous clients, which has afforded us with our extensive experience that we bring to any new challenge. To assist our clients in their communications Sheer Associates specializes in developing marketing tactics and materials from beginning concept to finished implementation. Simply put, we help organizations reach their communication goals. Utilizing print literature, direct marketing, advertising, public relations, video and audio production, social marketing, web design and electronic marketing, we put special emphasis on branding and identity building through strategic planning and graphic design. In terms of our process, we always start with what we know. The first process for strategic communications is to get input from the organization. Organizations, when properly directed, can discuss and develop ideas, which often result in better and more targeted concepts. We would utilize your input and match it up with our experience, talents, and any available research. Our experience has taught us that visual marketing expressions should never be confusing or compromising in their delivery. They must simply communicate and be re-enforceable and retainable over time. They should serve as an essential tool in building overall public understanding through expression. Message development integration can proceed aggressively as soon as the initial planning sessions are concluded. Joel Sheer would take the lead in integrating the message through expression. The core message needs to be concise and memorable in its expression, and unified in its delivery. This message must be clearly understood, re-enforceable over time, allow for targeted expressions and operate as a catalyst to the organization's long-term goals. Once the planning and message development integration are considered, Joel Sheer will work to develop and produce any appropriate collateral. As a marketing communications company, this is our specialty. All expressions will be graphically and thematically unified, planned and timed to achieve maximum public exposure and understanding. Sheer Associates would seek to develop a "hand and glove" relationship with your internal talents and capabilities. Our best assets are our talented employees and extensive experience. The company's principals, Joel Sheer and John Gonet, have worked together for the last thirty of the company's thirty-two years. Together they have successfully completed over 12,500 marketing assignments as Sheer Associates, Inc.