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3 <br />'~'~ <br />FARMERS' MARKET <br />H ISTORIC HILLSBOROUGH <br />February 28, 2011 <br />Mr. Frank Clifton <br />Orange County Manager <br />200 South Cameron Street <br />PO Box 8181 <br />Hillsborough, NC 27278 <br />Dear Mr. Clifton, <br />I am writing this letter on behalf of the Eno River Farmers' Market (ERFM). As you know we <br />use the Public Market House on E. Margaret Lane for our Saturday and mid-week mazkets. It is <br />a great facility and we appreciate the support that you have extended to the market and look <br />forward to working with you into the future. <br />The main challenge for any farmers' market is exposure to potential customers. Research tells us <br />that'town and county :residents often don't know where the Public Market House is located. We <br />use' various avenues to promote the ERFM including newspaper articles, a website, and social <br />media. In addition, signs are a big help in drawing people to the mazket. However the new sign <br />ordinances in Hillsborough will eliminate most of the temporary signs we currently use. It is my <br />understanding that the Orange County will install "way finding" signs in Hillsborough. 'The <br />Public Market House will be included on this sign. We would like for you to consider changing <br />the name of the Public Market House to one of the following names: <br />• Farmers' Mazket Pavilion <br />• Farmers' Mazket House <br />This more descriptive name for the Public Market House would give citizens and visitors to <br />Hillsborough a good indication that the farmers' market is held on E. Margaret Lane. Hopefully <br />they will become interested and investigate further and find us on Saturday mornings. The name <br />change may seem simple but it will be a big help in attracting customers to our growing mazket. <br />We also believe that because the farmers' mazket has by far the most numerous events held at the <br />Margaret Lane property, citizens and visitors will come to know the location by the name of the <br />facility. Thank you for your consideration and please let me know if you have questions or <br />comments (336-504-7268). <br />Sincerely, <br />y R `Rogers : , <br />President, Elio River Farme'rs' Nlaiket' " <br />