2012-433 Planning -Hillsborough & Orange Co for Hillsborough Circulator Transit Service $ 20% os Operations for transit per year for year2 & 3

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APPENDIX A Hillsborough Circulator Route Memorandum of Agreement A Marketing Campaign one month prior to and during the first two months of circulator service can be executed using existing funds programmed in the current fiscal year 2010-2011. The Marketing Campaign consists of the following: The Town of Hillsborough will: • Spotlight the start of service and schedule in its Citizen's Newsletter published in April and mailed to every household in the city limits. • Develop and print tri-fold brochures for the route until the schedule and stops are finalized (approximately 2000 copies, not to exceed 5000 copies). • Develop an 11' X 17' poster to compliment the brochures for posting in public locations and on buses. The electronic file will be scalable to facilitate printing at a variety of sizes. • Develop and distribute a press release before the service begins (may be a joint release with the County). • Develop and post bulletins announcing the service on the town's website and cable TV channel. • Coordinate the filming of a short video with County and OPT staff, if possible, for posting on the website and cable TV channel. • Coordinate posting of the schedule through the NC Courts website for use by court patrons. Orange County/OPT will: • Develop route map and route schedule. • Secure and install bus stop signs for all stop locations. Most locations will have a tube that displays a route map and schedule. • Distribute press release coordinated with the Town's before service begins (may be joint release). • Print poster developed by the town for public building and bus locations (not to exceed 50) • Coordinate the filming of a short video with County and OPT staff, if possible, for posting on the website and cable TV channel. • Distribute brochures and posters to locations expected to generate riders. • Attend local events like Last Fridays (once). During FY12, the Town and County agree to equally share expenses: • Professionally print 5000 copies of a finalized route map/schedule for $560.