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a) Work with our community partners to develop incentives for green development, jobs <br /> and business opportunities. <br /> 6) Maintain a community character that promotes economic vitality, environmental <br /> protection and social equity. <br /> a) Continue our welcoming environment for a diverse workforce <br /> b) Continue and diversify our strong affordable and workforce housing policies. <br /> Roger Stancil said that they are now working on a retail development strategy. He said <br /> they have begun a marketing campaign that Chapel Hill is open for business and open to <br /> business. They want people to know that there have been some innovative projects that have <br /> evolved over the past few years. The Town is currently considering changes to the ground <br /> sign ordinances so that shopping centers can let people know what is there easier. He pointed <br /> out the economic development work plan, which is shown below: <br /> A. Involve stakeholders in identifying locations and objectives for <br /> non-residential development <br /> - Create a community conversation to identify how Development <br /> Opportunity areas can be used to grow commercial tax base <br /> - Retail Goals <br /> -Ephesus Church-Fordham Planning Initiative and Follow-up <br /> (Engineering) <br /> -Other Development Opportunity Zones to <br /> consider (Define Development Opportunity Zone) <br /> -Define a number of SF Council Committee would <br /> like to see developed in the retail market. <br /> -Look for ways to market opportunity sites. <br /> B. Seek new opportunities for downtown redevelopment. <br /> -Implement new Downtown Master Plan <br /> C. Create a modified process for small area and focus <br /> planning <br /> -Begin Ephesus Church/Fordham Small Area Plan <br /> D. Develop marketing programs for Economic Development. <br /> (Web, e-news and other)Develop a marketing program to <br /> improve the perception of Chapel Hill's business <br /> friendliness. <br /> -Begin to influence/change perceptions of the <br /> business climate in Chapel Hill <br /> -Run ads with testimonials of development process <br /> assistance and improvements <br /> -Begin to assist in growing the ability of our market <br /> to increase our absorption rate in specific areas. <br /> E. Enhance the tax base and consider the <br /> residential/commercial ratio target for the Town to even <br /> the tax burden <br />