Agenda - 01-25-2011 - 4 - Laserfiche WebLink

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Service conferences with registration, hotel bookings, restaurant reservations. Generate $500,000 in free travel press on Orange County in publications from the New York Times, LA Times, Japanese travel shows, Southern Living, Our State and more. Creates and manage on -line program including web, mobile, social media and hotel booking sites. Describe this board /commission's activities /accomplishments in carrying out BOCC goal(s) /priorities, if applicable. The visitor's bureau uses the occupancy tax to grow tourism, generating more revenues, jobs and taxes. The visitor's bureau is a positive influence on the county commissioner's economic development goals. It is a clean industry. Money made in one county is left in Orange County. When tourists visit they require no real infrastructure but spend, on average, 3 days per visit and leave $2500 per visit. They often come back, invest in business and the county and contribute to quality of life. If your board /commission played the role of an Element Lead Advisory Board involved in the 2030 Comprehensive Plan preparation process, please indicate your board's activities /accomplishments as they may relate to the Comprehensive Plan's goals or objectives. (The Element Lead Advisory Boards include: Planning Board, EDC, OUTBoard, and Commission for the Environment, Historic Preservation Commission, Agriculture Preservation Board, Affordable Housing Board, Recreation and Parks Advisory Council) N/A Identify any activities this board /commission expects to carry out in 2011 as they relate to established BOCC goals and priorities. If applicable, is there a fiscal impact (i.e., funding, staff time, and other resources) associated with these proposed activities (please list). Grow jobs Grow tax revenues from tourists Increase arts programming Continue to help fill hotel rooms and contribute to business development Support feasibility study for Hillsborough hotel Support trolley service for Chapel Hill /Carrboro arts programming Build marketing campaign around Orange County's evening economies (music, festivals) Focus on green hotels, sustainability and clean industry that tourism represents Launch Orange County marketing campaign with county manager in The Herald Focus on agri - tourism What are the concerns or emerging issues your board has identified for the upcoming year that it plans to address, or wishes to bring to the Commissioners' attention? We hope for continued support The visitor's bureau will grow arts commission programming through on -line and video presence. The visitor's bureau will work with the private sector on a Hillsborough hotel (perhaps an expanded, refurbished B &B) and might ask for the BOCC's support.