Agenda - 01-25-2011 - 4 - Laserfiche WebLink

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• Co- sponsor the Piedmont Laureate Program with arts councils in Durham, Wake, Alamance, and Johnston counties Describe this board /commission's activities /accomplishments in carrying out BOCC goal(s): The OCAC has a role to play in carrying out Goal 3 (Economic Development) and Goal 6 (Quality of Life) of the BOCC's Goals and Priorities Fiscal Year 2009 -10 (approved 9/15/09). The role of the OCAC in tourism is to help local artists and arts agencies create the "product" (visual art exhibits, musical concerts, studio tours, theatre performances, etc.) that both locals and visitors come to Orange County to enjoy. The arts help create more vibrant and prosperous communities. The presence of creative professionals in a given area is the single most important factor associated with what visitors will spend. Arts industries and events draw audiences. Research from Americans for the Arts (AFTA) shows that on average, those who take part in an arts event tend to spend an additional $20 -$40 per person in town. Through the creative industries, Orange County has an opportunity to create jobs, attract investments, generate tax revenues, and stimulate the local economy through tourism and consumer purchases. In addition, creative industries contribute to the contemporary workforce, making creative contributions to industries' products and services and infusing culture into community development. Orange County can use the arts to boost the economy in a variety of ways, from incorporating arts into economic development and community development plans to supporting arts education and promoting arts assets as boosts to cultural tourism. By investing in the arts and incorporating arts and culture into economic development plans, Orange County can reap numerous benefits — economic, social, civic, and cultural — that help generate a more stable, creative workforce; new tourism; and more livable communities. The arts teach our children the skills that will make them successful in the 21St century workforce — innovation, imagination, critical thinking, and collaboration. The single most effective way to achieve sustainable economic growth and to enrich the quality of life of all citizens is to develop the arts at all levels. The Arts create jobs. The Arts create vibrant Orange County communities. The Arts make money for Orange County. The Arts inspire Orange County children to excel. The Arts communicate across cultures in Orange County. The Arts express Orange County's identity and heritage. The Arts Experience changes lives. If your board /commission played the role of an Element Lead Advisory Board involved in the 2030 Comprehensive Plan preparation process, please indicate your board's activities...: N/A Identify any activities this board /commission expects to carry out in 2011 as they relate to established BOCC goals and priorities... please list fiscal impact: GOAL 3: ECONOMIC DEVELOPMENT - Beginning in January, 2011 we will participate in a statewide arts economic impact study by Americans for the Arts (AFTA) entitled "Arts & Economic Prosperity IV — The Economic Impact of Nonprofit Arts & Culture Organizations & Their Audiences." A contract is signed & all fees are paid. Much staff time over an 18 -month period will be needed. GOAL 3: ECONOMIC DEVELOPMENT — We want to work with Durham and Wake county arts councils on a Triangle -wide online arts calendar. Additional funds would be need to be found. What are the concerns or emerging issues your board has identified for the upcoming year that it plans to address, or wishes to bring to the Commissioners' attention? 2