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Attachment 1 3 <br />• Subject: 1/4 cent sales tax referendum <br />Commissioners: <br />County staff is beginning its efforts to set up our education campaign for the '/4 cent sales tax referendum. <br />Currently we are focused on: <br />1. Email and telephone call lists for elec#ion notification messages. <br />2. Working with School Systems for contact with parents. <br />3. Developing handouts and public ads (via Tourism Marketing contact) that will be used as the basic <br />message about the referendum. <br />4. Establishing web site connections and appropriate links. <br />5. Using Cable TV for basic information on the referendum. <br />6. Connecting with Librany and Senior Citizen support groups via newsletters, etc. <br />7. Interacting with the Volunteer Fire Departments. <br />8. Developing a scheduled ad for local newspapers that will run during October reminding voters of <br />the referendum. <br />9. Hand outs will be available at all county office locations. <br />10. A letter from myself to County Employees advocating that they vote in the referendum. <br />We will be refining these effort and look for more avenues of connectivity. <br />Gwen Harvey and Willie Best will be coordinating the effort with County Departments. <br />You have the opportunity to write letters-to-tine-editor in each of the local papers (News of Orange, <br />• Carrboro Citizen, Chapel Hill News and Chapel Hill Herald) giving your individual perspective on the <br />sales tax and its proposed usces for the next five years. <br />Additionally, you can make contact with the various political groups to get their positions established in an <br />appropriate manner. <br />I will work with the Chamber (Aaron Nelson), Home Builders and Realtor Groups to make sure they <br />understand the proposed uses and have the appropriate information regarding the referendum. <br />John Roberts will review any materials generated by staff to determine its appropriateness within State <br />Law. <br />As information becomes available you will be provided that information. Our focus will be in the month of <br />October running up to the November 2"d referendum date. <br />If you have suggestions of opportunities to reach out and make contact with the public or groups, please <br />let us know. <br />FYI -only at this point <br />_FIYC <br />~~ N! Cl~~, Jam. <br />C~~ Zl~~~ <br />~~ ~r Nom, ~~ a <br />zoo d~ ~~ ~~~ <br />• , ~ 2~2~bT <br />J~1 919 21f5 230G <br />~~ 919 GiFjf 300 <br />