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A <br />ATTACHMENT F <br />GUIDELINES FOR USING HWTFC LOGO & NAME <br />The HWTFC logo and name are important parts of your written, visual, and verbal <br />communications with your target group. They are also crucial elements when <br />communicating with the larger community, the region, governmental organizations, and mass <br />media. It is critical that the public recognizes HWTFC as the funding source for the good <br />work you are doing in your communities. The logo, both graphic image and text, are strong <br />visual cues to the public that: a) build awarenessthatthis is astate-wide initiative, b) create <br />name familiarity for HWTFC, and c) allow public and legislators to see where and how <br />Commission dollars are being used. Verbally employing the name "North Carolina Health <br />and Wellness Trust Fund Commission" during press interviews, at public events, and in <br />meetings ensures that other writers, especially the press, will incorporate the name in their <br />publications. <br />LOgO <br />The HWTFC logo cannot be altered with the exception of being reproduced in <br />black/white/and grey tones on a black and white document. Otherwise, the text, font, colors, <br />and graphic image must be used as provided by the HWTFC. Do not divide the text portion <br />of the logo from the graphic portion. The logo can be enlarged or reduced, but proportions <br />should remain in tact. <br />Required Placement of Logo <br />Place the HWTFC logo on the front lower corner ofone-sided printed materials and on the <br />back lower corner of two-sided printed material. <br />Required Use of Logo <br />The logo must be used on all publications that are being used specifically for work being <br />funded by HWTFC. This applies especially to media developed with Commission dollars. It <br />also applies to existing materials that grantees use for this grant project. Add the HWTFC <br />logo when reprinting/reproducing materials. <br />Ezamnles of Media Required to Show the Logo include, but are not limited to: <br />Posters, pamphlets, brochures, handouts, flyers and other announcements, invitations, videos, <br />presentations, and published reports. <br />Encouraged Use of Logo <br />Press releases, event banners, giveaways (e.g., pedometers, pencils, pads, t-shirts), and <br />letterhead for your HWTFC-funded project. <br />Discouraged Use of Logo <br />The HWTFC logo should not be used in any way that implies that any member of your <br />organization is an employee of the HWTFC. Business cards, for example, are not an <br />appropriate use for the logo unless they are formatted in a way that clearly portrays HWTFC <br />as the funding source rather than the employer. Project letterhead should likewise name <br />HWTFC as the funding source. <br />34 <br />