S Grant - Community and Schools Phase III Tobacco Use Prevention and Cessation Initiative Grant Acceptance

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develops extensive culturally diverse youth groups that become change agents in developing a tobacco-free norm in the schools and community. This is done by directing efforts toward changing youth attitudes and behaviors through direct involvement and educational outreach. Activities aim to reduce the number of risk factors influencing young people to smoke and replace those risk factors with protective factors that discourage tobacco use. Expected Program Outcomes: 1) By June 2009, 2009 YRBS results will show a 7% and 5% decline in the number of OCS and CHCCS middle and high school students respectively who have smoked cigarettes in the last 30 days using 2003/2005 YR.BS data as the baseline. 2) By June 2009, 2009 YRBS results will show a 6% and 4% increase in the number of OCS and CHCCS middle and high school students respectively who have never smoked a whole cigarette using 2003/2005 YRBS data as the baseline. 3) By June 2009, 2009 YRBS results will show a 2% increase in the number of OCS and CHCCS high school students who have attempted to quit smoking in the last 12 months using 2003/2005 YRBS data as the baseline. Focus Area 1: Preventing Youth Initiation Goal 1: The program will recruit and train youth peer educators from CHCCS and OCS high schools, involving them as active participants in the four focus areas. Local Objective: By June 2009, 90 students will be recruited from OCS and CHCCS high schools and trained as TRU peer educators. This will be measured by required parentaUguaxdian permission forms provided by parents/guardians of peer educators. Strategies: New peer educators will be identified and recruited through recruitment campaigns conducted by current peer educators and teacher and student assistance counselor referrals. Large group peer educator trainings will be held twice a year during the school year and summer. Timeline: Peer educators will be recruited throughout the school year and trained twice a year during the grant period. Goal 2: The program will mobilize peer educators to implement educational Tobacco 101 and Media Literacy programs and strategies to reduce tobacco initiation by middle school youth. Local Objective: By June 2009, a total of 1,500 middle school students in OCS and CHCCS will have participated in a Tob. 1 O1 or Media Literacy presentation led by TRU peer educators. This will be measured by participant and teacher evaluations completed at the end of each presentation. Strategies: Trained TRU peer educators will continue to provide Tobacco 101 presentations in middle school classrooms and will add a Media Literacy presentation. The Media Literacy presentation will be amulti-media, interactive presentation focusing on tobacco industry marketing and youth participation in creating counter marketing messages.. Working relationships already exist with teachers in OCS and CHCCS middle schools and these relationships will be maintained to schedule presentations. Timeline: An average of 3-4 presentations will be given each month during the school year during the grant period. Goa13: The program will conduct, in consultation with youth peer educators, a social norms campaign in OCS and CHCCS middle and high schools. 8