Orange County NC Website
Putting Smart Growth to Work in Rural Communities <br />Introduction <br />Communities across the country want to get the most <br />out of future growth and development. Residents and <br />leaders from all types of communities —from urban <br />to suburban to rural —want to achieve the best pos- <br />sible economic, social, environmental, and public <br />health outcomes. This desire is particularly evident in <br />rural communities that may be experiencing changes <br />in their traditional landscapes and ways of life. In <br />communities with less diverse economies, the choices <br />between "what was" and "what could be" are critical. <br />The reverberations of simple decisions or even of inac- <br />tion can be relatively dramatic. <br />Rural economies may be booming, in decline, <br />or simply in flux —this status shapes priorities and <br />frames the local debate. In communities facing growth <br />pressures, there is often a struggle to maintain farm- <br />land or natural landscapes, small -town traditions, <br />and rural character while still benefiting from devel- <br />opment. Growth can bring traffic congestion and <br />conflicts between the natural resources economy and <br />residential lifestyles not dependent upon working <br />lands. Where local economies are struggling to stay <br />afloat, however, the focus is more often on develop- <br />ment strategies that will attract public and private <br />investments. <br />This publication is designed to provide rural <br />decision - makers with a resource for balancing com- <br />peting goals while creating more vibrant, sustainable <br />communities. It is intended to show how smart growth <br />approaches can be adapted and applied in the rural <br />context, particularly in times of change. Following a <br />brief discussion of key issues facing different types of <br />rural communities and how smart growth is perceived <br />in rural environments, the majority of this publication <br />addresses how to put smart growth into practice in <br />rural communities. This third section of this publica- <br />tion is framed around three key goals, which can help <br />a community pursue its vision for accommodating and <br />attracting sensible growth in the future, while main- <br />taining and enhancing its rural character and quality <br />of life. <br />The three goals are: <br />1. Support the rural landscape by creating an eco- <br />nomic climate that enhances the viability of work- <br />ing lands and conserves natural lands; <br />2. Help existing places thrive by taking care of <br />assets and investments such as downtowns, Main <br />Streets, existing infrastructure, and places that the <br />community values; and <br />3. Create great new places by building vibrant, <br />enduring neighborhoods and communities that <br />people, especially young people, don't want to <br />leave. <br />Strategies and policy tools (some commonplace, <br />some cutting edge) supporting each of these three <br />goals will provide some practical direction for rural <br />communities that want to ensure that economic <br />opportunity and growth meet the needs of new and <br />current residents and businesses without fundamen- <br />tally altering the community character. While the <br />process of strategically defining growth in a rural com- <br />munity is certain to be challenging and require time, <br />patience, and subtlety —as is the case elsewhere —it <br />is also likely to yield the most desirable community <br />outcomes. <br />Smart growth approaches, when adapted and applied in rural <br />contexts, can help communities balance competing demands <br />by supporting the rural landscape, helping existing places to <br />thrive, and creating great new places. <br />M <br />a <br />0 <br />s <br />i" <br />0 <br />a <br />