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58 <br />57WATEGY 5 <br />issues, transportation and/or access issues, terrain challenges, etc. These constraints may <br />suggest a future that includes more dense office development in downtown. <br />5. The extensive and attractive infrastructure which the Town of Chapel Hill presents to <br />office developers and tenant businesses should be considered one of the Town's greatest <br />market strengths, and be given significant weight as a positioning and marketing tool if <br />the policy decision is made to pursue more office development. Within the urban <br />planning and design disciplines much is made of creating: A) A sense of place. Chapel <br />Hill has it; and, B) Creating and fostering a place to live, work, and play. Again, Chapel <br />Hill offers these attributes as well as being a place to achieve higher learning status, <br />retain relationships with university colleagues and alumni, and to build business <br />relationships using the university culture, etc. The physical attractiveness of the Town, <br />convenience and well designed retail centers, service areas, etc. all add to the competitive <br />edge that Chapel Hill may exert on other markets if properly leveraged. <br />The following photographs and captions constitute an existing conditions survey as <br />conducted during multiple site reconnaissance activities: <br />The East 54 project is nearing completion (Spring 2010) on Raleigh Road (NC54) just <br />outside of downtown. It will feature approximately 113, 000 square feet of "Class A " <br />office space along with retail shops, restaurants, residential, etc. <br />15 <br />