Agenda - 08-18-1998 - 8i - Laserfiche WebLink

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Attachment C3197 -8/98 VISITOR BUREAU DIRECTOR GENERAL DEFINITION OF WORK: Performs complex professional and difficult administrative work planning, directing and coordinating visitor services in Orange County. Work is performed under me general supervision of the Orange County Economic Development Director with input received from the Chapel HilVOrange County Visitors Bureau Board. Supervision is exercised over all division personnel. TYPICAL TASKS: Develops plans and strategies to attract visitors and promote and enhance visitor services, including identification of activities, facilities and services available for visitors; Supervises and directs the work of Visitor Borrow staff; Develops a containing program to increase the number of visitors to Orange Cowry and to encourage longer stays; Recruits new visitors to Orange County, including conferences, conventions, box tours, events, church groups and the like as identified in an aunual marketing plan; Manages a comprehensive communications program which includes visitor services publications and directories; Coordinates visitor group activities and local response such as transportation, group packages, local briefings and business responses; Develops the division's budget for the Visitors Bureau Board and Board of County Commissioner's consideration; Performs related tasks as required. KNOWLEDGES SKILLS AND ABILITIES Comprehensive knowledge of the visitor services, hospitality and tourism industry including conventionessamence marketing and management; thorough knowledge of laws and regulations underlying the visitor services industry; thorough knowledge of organization and management principles and practices; ability to analyze and evaluate a variety of programs and develop and implement plans, structures and systems responsive to identified needs; ability to establish and maintain eff xtive working relationships with rite Visitors Bureau Board and a wide range of public and private organizations and the general public; ability to communicate ideas clearly and concisely, both orally and in wining; ability to plan and supervise dte work of subordinates. EDUCATION AND EXPERIENCE: Any combination of education and experience equivalent to graduation from an accredited college or university with major course work in business administration, public admitdstratiom communications, hoteVmotel management, sales, marketing or related field and at least how yens professional experience in hospitality, tourism, visitor services program management or related field, including responsibility for progress development, marketing and badgering, and supervisory experience.