Orange County NC Website
Browse       Search
ORANGE COUNTY <br />BOARD OF COMMISSIONERS <br />Action Agenda <br />Item No 9-h <br />ACTION AGENDA ITEM ABSTRACT <br />Meeting Date: September 15,1998 <br />1. <br />SUBJECT: Renewal of Publication and Distribution Agreement for the Department on <br />Aging's Senior Times <br />DEPARTMENT: Aging <br />ATTACHMENT(S): <br />Agreement <br />PURPOSE: <br />PUBLIC HEARING YES NO _X_ <br />BUDGET AMENDMENT YES NO X <br />INFORMATION CONTACT: <br />Jerry M. Passmore, ext. 2000 <br />TELEPHONE NUMBER <br />Hillsborough <br />732 -8181 <br />Chapel Hill <br />967 -9251 <br />Mebane <br />227 -2031 <br />Durham <br />688 -7331 <br />Request to renew agreement with the Durham Herald Company to publish <br />and distribute the Department's bi- monthy Senior Times newspaper for a three year <br />period. In addition to mailing a Senior Times to the 5,000 + seniors on the Department <br />on Aging's mailing list, the Herald will also insert the Senior Times into a Sunday edition <br />of the Chapel Hill Herald. All costs incurred in the publication and distribution of the <br />Senior Times will b paid by The Durham Herald Company. <br />BACKGROUND: <br />Since 1980 the Department on Aging has been publishing and distributing a <br />newsletter to Orange County Seniors who have applied for their Senior Tarheel <br />Discount Card and expressed interest in being placed on the mailing list. In 1993 the <br />Department began to sell advertising to offset the increasing costs of this publication. <br />Later that year the Durham Herald Company proposed to publish and mail the Senior <br />Times for the Department in exchange for the exclusive right to sell the advertising. <br />Additionally, the Senior Times would be inserted into a Sunday edition. This <br />arrangement increased circulation while reducing county expense by over $10,000 and <br />eliminating staff time for sales and production. The renewal agreement is essentially <br />the same as the previous agreement which includes the Herald's trademark and <br />copyright of printed materials. <br />RECOMMENDATION: <br />The Manger recommends approval to renew the Licensing Agreement between the <br />County and the Durham Herald Company for the publishing and distribution of the Dept. on <br />Aging's bi- monthly Senior Times newspaper for a three year period effective September 1 st. <br />H: \Abstract \Ab80918a.Doc <br />