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cultural environment of art and craft are important resources <br /> of Orange County, NC. Combing the Visitors Bureau with the <br /> Orange County Arts Commission positions these cultural <br /> resources and this special landscape within North Carolina. <br /> It is my hope that the combined effort of these two agencies <br /> will help.advance Orange County's economic agenda through <br /> development of a future music,food, art festival that appeal to <br /> tourists and residents and turns the spotlight on local art. <br /> Further, it is my hope that through the energies of the tourism I' <br /> and arts commission director,the agency can help transform <br /> empty storefronts into showcases for the arts,culture, and <br /> perhaps even business incubation. <br /> The budget impact on the visitor's bureau is that$100,000 of <br /> their budget will be diverted to arts. The impact on this is a <br /> reduction in sales force and possible reduction in a <br /> Washington DC sales effort that focuses on bringing <br /> association meetings to Chapel Hill. <br /> Visitors Bureau Objectives <br /> • Increase the amount of spending in Orange County by <br /> ' visitors each year. <br /> . Provide information to Orange County visitors six days a <br /> week at the Visitors Center. <br /> • Increase number of conference and meeting bookings <br /> initiated by the Bureau. <br /> • Increase the number of sales leads distributed to hotels <br /> and meeting facilities. <br /> , • Increase attraction,welcome center and tour visitations. <br /> • Provide promotional assistance to local organizations. <br /> • Increase the number of visitor-related media stories <br /> ublished about Oran e Count . <br /> � <br /> � <br />