Minutes - 19840123 - Laserfiche WebLink

Browse Search

.Llu` 18 'i•'i7e proposed amendr;~ents would limit signs within the proposed ti^_'C district to identification and incidental signs only. Outdoor advertising signs would nit be permitted. Identification signs are on-premise signs identifying a business, person, service, ac~ivity, car,:modity or product. Incidential signs are on-premise signs providing information for the convenience and necessity of the public, such as "parking", "no e3:it", etc. Outdoor advertising signs are off-premise signs by the outdoor advertising industry and relating in its subject matter to a business, service, cor;~r~iodity, _ attraction or other activity conducted, sold or offered at a location other than the premises on vrhich the sign is located. I'he proposed amendments e:~ould also limit the number and size of informationa signs in the i>iTC district. Outside the t•ITC district the propose&. amendments would limit outdoor advertising signs placement to areas designated as activity nodes in the LnG Use Plan and sites specifically zoned General Commercial (GC4) and Industrial 1,2, and 3 located adjacent to I.C t36, NC 57, I3C 54, NC 70. The nroposa_s also include a provision for spacing of outdoor advertising which applies to 1000` radius spacing limit betvreen signs. Chandler Cates, independent merchant, noted that signs are already regulated by State and Fereral regulations. He further noted the County gets l~ of all sales tar, revenue from retail merchants who advertise. T7illhoit c-uestionec the role signs play in generating local inco;.ie and • askew staff ~o obtain studies on how effective signs were as a means to generate local business. He thought informational and logo signs vrere tine primary means to generate business at interchanges. Smith responded the staff vroulr obtain studies. The Board discussed logo sicns. Joe Crevrs of I~cDonalds noted sales increases of 24~ to 45~ vrith logo signs. fie also felt establishments which cannot use a logo (such as Daniel Boone" Village) should be allowed to place signs on the interstate. Chuck Willard,.president of Daniel Soone Merchants Association, e3:pressed concern with the removal of sirens advertising the Daniel Boone Village and its businesses on Interstate 85. FIe cited possible loss of income with sign removal. Smith responded the proposal does not affect signs ir. the Hillsborough jurisdiction and if a sign in the County's jurisdiction Baas fount; to be nonconforming, there is a five year removal period crhich reflects the time necessary for amortization of the investment. An unidentified man asked that an er:arrple of Joao signs be prepared. TJhitted clarified only gas, food and lodging establishments are shovrn on logo signs. Smith indicated cost savings could be realized throuch use of logo signs, -.- citing the state average for slop rental is $2,000-$3,000, inn for logo rental vras only 57.50.00. Lloyd questioner the high figures. Crevrs indicated he could vouch for the figures for I~icDonald's advertisement. Benny Cecil, owner of Efland Gulf Station on 2-85 indicated his reliance on signs and advertising to compete v:ith other gas establishments. Jerry Bailey, Hillsborough Daniel Boone Shell, indicated one--third of his business of the interstate was generated by his high-rise sign. lie adced the only way to sell is to compete. Ile noted many travelers 1001: for a specific gas or lodging establishment. r.rillhoit clarified the purpose of logo signs was to inform the traveling r,„h1 ; r n,= •r i^a ar,ar.; ri ~ ~ctnhl i ~hnc-+nt, Rai 1 P~~ resnonc~ec, ti~at a saeci_z"; is aa5