Orange County NC Website
Introduction <br />It is well known that Orange County has faced increasing property taxes due to a primarily <br />residential tax base, with 86x/0 of property taxes from residential property (Orange County, <br />2008). When companies seek to expand or relocate they search for the perfect site, <br />prioritizing specific criteria to minimize costs. These costs go beyond the cost of land and <br />development, and include the training and searching for employees, future taxes, <br />infrastructure upgrades, and future cost of utilities. The type of company and their needs <br />will determine which priorities they will prioritize. In this report, I will provide an <br />overview of the site selection process and the criteria commonly used to make site <br />decisions. I will then assess Orange County's attributes relative to nearby counties, with <br />whom Orange County competes for growing and relocating firms and identify the county's <br />main strengths and weaknesses. Finally, I will provide recommendations for improving the <br />county's competitiveness within the region. <br />Site Selection Process <br />While the site selection process and criteria will be different for each firm, most major <br />relocations and expansions follow a similar pattern. The U.S. General Services <br />Administration identifies the following steps in the site selection process, from the point of <br />view of the firm. <br />1. Confirm Readiness: Review feasibility prior to commencing site investigation <br />2. Develop the Work Plan: Create a plan to select a site (communications and <br />research strategies), and select the criteria that will be used. <br />3. Conduct Search for Sites: Collecting and analyzing data, advertising for sites, and <br />compiling offers. <br />4. Evaluate Long List: Analysis of the long list to identify the top three sites for the <br />project. <br />5. Evaluate Short List/Recommend Site(s): Detailed evaluation, negotiations and <br />site visits to select a final location. <br />Source: U.S. General Services Administration. <br />Other sources describe a similar process'. Assistance is readily available for firms looking <br />within the state of North Carolina. The Department of Commerce provides site search <br />assistance, analysis and guided visits to site selection teams (NC Department of Commerce, <br />2009b). Furthermore, their website provides county profiles, data, and a site search tool <br />(NC Department of Commerce, 2009). At the regional level, the Research Triangle Regional <br />Partnership provides a similar website as well as overall marketing for the region (RTRP, <br />2009). However, as noted in the Economic Development Handbook, most sites are not <br />selected through these websites but through close interaction with both state and county <br />officials. <br />The County can begin to influence the site selection teams' decision in step three, ensuring <br />that they have available sites and are able to respond effectively to advertisements for site <br />i See UNC School of Government's Economic Development Handbook and NC Department Commerce's "Site <br />Selection Process ". Details in Reference section. <br />