Agenda - 02-18-2010 - Attachment 2

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2 Durham Technical Satellite campus. Operational hours will be for at least eight hours per day Monday through Friday, but will not be continuous eight hour block. This route may need to be expanded to 10 or 12 hours depending on need. To ensure commuters have an opportunity to access work the route hours will need to be during peak hours (early morning and late afternoon). The Transportation Services Board, Orange County Planning Department, and Town of Hillsborough had input in the design of the route. Support letters from Orange County Department of Social Services, Orange County Health Department, Orange County Department on Aging, and Orange County Economic Development are attached. Financial Impact: The 2010 estimated total annual cost for operating the route by OPT is $114,320 for at least an eight hour day (first year total cost of operation is $457.28/per day). Possible Saturday service planning depending upon residents needs. Congestion Mitigation Air Quality (CMAQ) funds have been awarded to fund a portion of the route. CMAQ funds will support the route by up to $130,680 each year for a total of three years. The Town of Hillsborough proposes to provide $10,000 in year 2011 to support the route. User fees would generate an estimated $10,000 the first year based on anticipated 14,500 trips. The anticipated trip information was gathered from input from Human Service agencies such as OC Health Department and OC Department of Social Services. At the end of the three year period, Orange Public Transportation would continue to seek funding other than County funds to support the route. If funding sources are not available at that time, Orange County may wish to support the route through general funds based on the route's success. The proposed route fare structure would be $1.00 per trip for general riders, no charge for senior citizens (65+) and $ .50 per trip for disabled citizens. The projected revenue goal is 25% of route operations covered by fares by the end of third year. This figure is considered by national transit standards a successful route support by users. Attached is a three year operational budget projection beginning FY2010-11 through FY2013. Marketing: Initially, public forums should be scheduled at the County Commissioners meeting as well as Hillsborough Town Board meeting. This would provide input on the design and hours of operation. The Town of Hillsborough has expressed interest in supporting the marketing efforts possibly through its town water bill mailings. A canvas of local businesses would indicate support from local businesses owners/operators and provide input from the business community. News articles should be place in the local newspaper, a route brochure will be developed and distributed to key local businesses, county human service departments, articles in Senior Times. The In-Town route would be added to the OPT website with a link to the Town of Hillsborough.