Orange County NC Website
Creativity and Talent Strategies and Place-Making Strategies <br /> • Orange County is already doing this well. (Arts and culture, social <br /> capital, quality-of-life amenities, attracting residents, downtown <br /> development, etc.) <br /> • Partnerships are important ways to stay strong in these areas. <br /> Themes that emerged from the discussion: <br /> 1 . Provide INFRASTRUCTURE: <br /> • Orange County is already a very attractive place for businesses <br /> and residents. But we lack the capacity to accommodate all <br /> the businesses that might be interested in locating here. Big <br /> need for more space for these businesses, need to improve the <br /> infrastructure for them. <br /> • Existing businesses also need physical infrastructure: office <br /> space, wet-lab space. Improving infrastructure will help us <br /> retain/support those businesses. <br /> • The great shoe-store analogy of 2009: Our county is like a shoe- <br /> store. It's not just about attracting the businesses into the <br /> county (into the shoe-store), we also have to be able to <br /> accommodate them when they get here (we have to have <br /> the shoes they want in the right size!) <br /> 2. Streamline the PERMITTING PROCESS: <br /> • Think of how to bring in businesses we do want, rather than using <br /> regulations to keep out businesses/industries we don't want. <br /> • Use advocates to aid businesses to understand the systems and <br /> requirements. <br /> 3. Adopt TARGETED STRATEGIES: <br /> • We need to know what kinds of businesses we want to <br /> attract/retain/grow. We need to know what size shoes those <br /> businesses need. Then we can shape our efforts strategically <br /> around that. Need to focus and be proactive, not just take <br /> whatever scraps come along. <br /> 4. Focus on RETAINING EXISTING BUSINESSES: <br /> • Existing businesses are a big resource; let's not throw all our <br /> money and time into recruiting new businesses when we have <br /> businesses right here already. <br /> • Underscore the value Orange County places on home-grown <br /> business. <br /> • Be responsive to local businesses' needs by tracking needs and <br /> providing supportive infrastructure, space, etc. <br />