Orange County NC Website
54 <br />The proposed amendments would limit signs within the proposed DITC district <br />to identification and incidental signs only. Outdoor advertising signs would <br />not be permitted. <br />Identification signs are on-- premise signs identifying a business, person, <br />service, activity, commodity or product. <br />Incidential signs are on- premise signs providing information for the <br />convenience and necessity of the public, such as "parking ", "no exit ", etc. <br />Outdoor advertising signs are off - premise signs by the outdoor.advertising <br />_ <br />industry and relating in its subject matter to a business, service, commodity, <br />attraction or other activity conducted, sold or offered at a location other <br />than the premises on which the sign is located. <br />The proposed amendments would also limit the number and size of <br />s <br />informationa signs in the NTC district. <br />Outside the MTC district the proposed. amendments would limit outdoor <br />advertising signs placement to areas designated as activity nodes in the Lnd <br />Use Plan and sites specifically zoned General Commercial (GC4) and Industrial <br />1,2, and 3 located adjacent to NC 86, NC 57, UC 54, NC 70. The proposals also <br />include a provision for spacing of outdoor advertising which applies to 1000' <br />radius spacing limit between signs. <br />Chandler Cates, independent merchant, noted that signs are &!ready <br />regulated by State and Federal regulations. He further noted the County gets <br />18 of all sales tax revenue from retail merchants who advertise. <br />i;illhoit questioned the role signs play in generating local income and <br />asked staff to obtain studies on how effective' signs were as a means to <br />generate local business. He thought informational and logo signs were the <br />primary means to generate business at interchanges. Smith responded the staff <br />would obtain studies. <br />The Board discussed logo signs.' <br />Joe Crews of McDonalds noted sales increases of 248 to 458 with logo signs. <br />He also felt establishments which cannot use a logo (such as Daniel Boone - <br />Village) should be allowed to place signs on the interstate. <br />Chuck I4illard,.president of Daniel Boone Merchants Association, expressed <br />concern with the removal of signs advertising the Daniel Boone Village and its <br />businesses on Interstate 85. Ee cited possible loss of income with sign <br />removal. Smith responded the proposal does not affect signs in the <br />Hillsborough jurisdiction and if a sign in the County's jurisdiction was found <br />to be nonconforming, there is a five year removal period which reflects the <br />time necessary for amortization of the investment. <br />.. <br />An unidentified man asked that an example of logo signs be prepared. <br />Whitted clarified only gas, food and lodging establishments are shown on logo <br />signs. <br />Smith indicated cost savings could be realized through use of logo signs, <br />_.- <br />citing the state average for sign rental is $2,000- 83,000, and for logo rental <br />was only $150.00. Lloyd questioned the high figures. Crews indicated he could <br />vouch for the figures for McDonald's advertisement. <br />Benny Cecil, owner of E €land Gulf Station on I -85 indicated his reliance on <br />signs and advertising to compete with other gas establishments. <br />Jerry Bailey, Hillsborough Daniel Boone Shell, indicated one -third of his <br />business of the interstate was generated by his high -rise sign. He added the <br />Only way to sell is to compete. He noted many travelers look for a specific <br />gas or lodging establishment. <br />Willhoit clarified the purpose of logo signs was to inform the traveling <br />rmhlir of rrA anor•ifin PntAhliethmc�nt_. Bailee r.esnonded that a specific bas <br />