Agenda - 11-23-2009 - C2 - Laserfiche WebLink

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Out .00r advertising signs are o - •prer:ise .signs by the out -door advertising 49 industry and. relating, its subject natter to a business, service, com.=iitr, attractio:, or other activity corxiucted, sold or offered at a location other than the premises on r.+hich the sir_r: is located. Me proposed arerrmerts ;haild also lirdt the number and size of infornationa signs in the b-TC district. Outside the MM district the proposed amendments w,�ould limit outdoor advertising signs place::ent to crews designated as activity nodes in the lxk: : Uri Plan and sites specifically zoned General Commercial (tea) and Industrial 1,2, and 3 located adjacent to 'ITC EG, MC 57, _M 54, nc 70. The proposals also include a provision, for siccing of outdoor advertising which a tplies to 1000' radius spacing lira betraeen signs. ' s Handler Cates, indepen?ent merchant, noted that signs are already regulated by State and 3edera regulations. He further noted the County gets 1% of all sales tax revenue fron retail merchants uiio acvertise. Tillhoit questioned the role signs play in generating local inco::e and ash.ed staff to obtain studies on how effective signs were as a :.leans to generate local business. Fe thought inforn tional and logo signs v+ere the primary means to generate business at interchanges. with responded the staff vmld obtain studies. ire Board discussed logo signs. Joe Crews of NcDonal.c:s noted sales increases of 24S to 45% with logo signs. Ile also felt establishments which cannot use a logo (such as Dar: al °.cone Village) should be allo;a-1 to place signs on the interstate. (:%uck Millard, president of Daniel Boone r4erchant3 Association, expressed concern with the re;oval. of signs advertising the Daniel Boone Village anc its businesses on Interstate 85. Fe cited possible loss of income Frith sign renosal. Smith responded the proposal does not affect signs in the Hillsborough jurisdiction an-' if a sign in the County's jurisdiction was found to be nonconforr..ing, there is a five year rw.*Val period wdzich reflects the =—e necessary for amortization of the investment. An uriuentified ran asked that an e.nor -le of logo signs iDe preaare•3. ?shitted clarified only ;as, food and lodging establishments are shown on logo signs. Smith indicated cost savings could be realized through use of logo signs, citing the state average for sign rental is $2,000 - 53,000, and for loco rental was only $150.00. Tloyc; c_ruestioned the high figures. Crews indicated he could vouch for the figures for McDonald's zdvertiserunt. Benny Cecil, o::aer of Efland Gulf Station on I -05 irdicated his reliance or signs and advertising to car -ate with other gas establis`tin ents. _• Jerre Baileys, Hi.11sborowh Daniel Boone Shell, indicated one -third of his : business of the interstate was generated by his higa -rise sign. He added yhe only wh-ay to sell is to coTZ)ete. He noted many travelers look for a. sL .ecific gas or lodging establishr. .. T.Tillhoit clarified the purpose of logo signs was to inform the traveling Public of the speci -ic establishzwent. ^nailey resoon W- that a specific gas reference may be a full service station or cuickie -rnrt. Another individual noted the absence of prices with logo signs. John Sivins cited ti-e benefit realized through outdoor advertising on I -25 to the Colonial Lnn. Jig•. Pa' iourus, Chxis' Restaura t end Sunoco, ire- icated that outecer advertising siq are L.ralue le and account for 10% increase of his business. 71:n irriiir a-�..� 1eca1 rami.ficat90n.^ of the rrc�osed r°culations.