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Keith Rates, Resume <br />1713 Pathway Drive <br />Carrboro, NC 27510 <br />919.923.1178 <br />keith(c~hayeswriting.com <br />Career Summary: Twenty-two years of professional communications experience in agency and <br />corporate settings, including fifteen years in management and leadership positions. <br />Keith Haves, Writer, LLC <br />Carrboro, North Carolina <br />President - 2009 <br />Blue Cross & Blue Shield of NC <br />Durham, North Carolina <br />Director, Internal Communications - <br />2005-2008 <br />Manager, Internal Communications - <br />2002-2005 <br />Owner of professional services company specializing <br />in marketing communications. <br /> <br />Directed all aspects of internal communications, <br />including setting strategy, overseeing execution and <br />ensuring results. Supported all business units, 35 vice <br />presidents and all C-suite executives. Managed staff of <br />eight, and annual budgets reaching $2.2M. <br />Redeveloped corporate Intranet, including the <br />implementation of an enterprise web content <br />management system. Responsible for training and <br />performance of 250 web authors. <br />The Catevo Group Managed agency teams of up to ten people. Served <br />Raleigh, North Carolina as primary client contact for agency's largest clients. <br />Director, Client Services - 1998-2002 Set and executed a range of communications plans, <br />Account Supervisor - 1994-2002 including media relations, association building, and <br />public policy development. Helped achieve business <br />growth reaching annual total of $775,000. <br />Hill & Knowlton Public Relations Set and executed communications plans for a range of <br />Toronto, Ontario agency clients in real estate, financial services, mining <br />Account Manager - 1992-1994 and consumer products areas. <br />Weaver Street Market Responsible for all advertising, communications, <br />Carrboro, North Carolina marketing and community relations for leading local <br />Director, Marketing Communications - retailer. <br />1990-1992 <br />Hill & Knowlton Public Relations <br />Toronto, Ontario <br />Writer -1987-1990 <br />Education <br />PhD Candidate, English Literature <br />University of Toronto: 1983-1987 <br />Masters, English Literature <br />Fordham University: 1983 <br />Bachelors, English Literature <br />Fairleigh Dickinson University: <br />1981 <br />Served as lead writer for agency office of 150 <br />communications professionals. Wrote speeches, <br />media materials, marketing collaterals, annual reports <br />and other items for a range of clients in consumer <br />products, travel and real estate industries. <br />Affiliations <br />^ Board Member, Food Bank of North Carolina <br />^ Chair, Public Relations Society of America <br />Corporate Communications Section <br />^ Chair, Public Relations Society of America NC <br />Chapter <br />^ Accredited in Public Relations <br />