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49 <br />probably not ma]~ing contact as often or with the persons we need <br />to reach most. <br />~ qualified person is needed to bring consistency to our <br />message; make sure collaboration exists among departments; <br />coordinate outreach; ensure financial resources are magimi~ed <br />and to be the go-to person for making it all come together in a <br />sensible manner. The skill sets for a person of this type are broad <br />and include the ability to be closely involved with all seven of the <br />above suggested approaches. They will not be an expert in all <br />areas but capable of knowing when to pursue technical assistance <br />but not be reliant upon that assistance for routine functions. <br />6 <br />