Agenda - 09-10-2009 - 2 - Laserfiche WebLink

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48 I was approached by the VOICES group about being a communication resource. That group and others could be included for distribution purposes or asked to provide regular updated email listings. Other than maintaining the email listing and routinely updating email addresses, the cost of this effort is minimal beyond the staff time in putting the information into an electronic format. In Casselberry, Florida (a metro Orlando city of 25,000) we began the email newsletter as an electronic copy of a published version that was included with utility billings. Within a few months of implementation, the email version was reaching 1500 users on a requested basis. Some people prefer email. SUGGESTION -SEVEN Direct mail or inserts in various third party mailings. Orange County mails real property and motor vehicle tax bills each year and an insert developed by David Lunt provides limited information to each recipient. There are roughly 61,000 real property tax bills sent annually (many go to mortgage companies) and roughly 110,000 motor vehicle billings (boats, cars, trucks, trailers, etc). Effort could be made to refine these mailing data bases, mine the data to reduce duplications and then use the data for direct mail purposes. A less expensive option is bulk mail. Efforts of this nature do create a lot of wasted paper, but if used properly and in a controlled manner can provide effective results. SUGGESTION - EIGIIT PTJBLIC INFORMATION OFFICER (P.I.O.) Orange County has several substantial efforts in use to attempt to reach out with information that the public needs to know. Those efforts lack consistency, coordination and central control. Effectiveness of those efforts is difficult to measure. The good news is the effort and information is there for transmission. The bad news is we are 5