Agenda - 09-10-2009 - 2 - Laserfiche WebLink

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46 There are no shortage of informational options available to the County should it pursue a local government channel effort. Legal ads, employment opportunities, special programming, meeting programming and other `government' related promotional options exist. In Cabarrus County, the county functions as the service provider. In Onslow County, the City of Jacksonville operates the channel via an agreement, but the County controls county content. Your web site and Granicus can be linked to allow the cable programming to be available and to do double duty for future use. ~LTGGES'TIOIaT - TI~I~EE GRAI~TICIT~. There are several options on the market for web- casting meetings. This system is the one that I have familiarity with from prior experience and past research. It functions as software vehicle with continuous support for web-casting live meetings; as a storage link for prior meeting video records; as a link to other informational data bases; and if applicable can act as the basis from which to transcribe your meeting minutes. Once installed, the system becomes an on-line informational resource readily available to the public. One caution: it does become a living, accessible record of every action of the board and its members. Like You-'Tube, it can be downloaded and become a resource for use in unintended manners. SIJGGES'TIOl~ -FOUR Radio does offer an affordable method to communicate a brief pointed message, several times at a cost effective rate. There are methods to determine those stations with the highest number of listeners and apply those messages that need that exposure. I have not used radio extensively elsewhere, except where "talk-radio" offered opportunities to provide more detailed discussions regarding issues of importance. Like other media outlets, radio is ad revenue based. The County can buy time and negotiate for segment time on the smaller stations as a means of reaching out to 3