Orange County NC Website
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44 <br />Assignment Number <br />'The County does have several communication vehicles in place <br />and operational at this time. Most of those efforts are not <br />coordinated, done in collaboration or uniform in effort. A search <br />of county records indicates the county spent $465,000 in FY2009 <br />on advertising expense. The Tourism function accounted for <br />$342,000 of that amount and legal announcements cover another <br />$25,000-$30,000. The remainder of roughly $90,000 - $100,000 <br />was spent among other departments for various public out reach <br />functions. ('The largest portion of these expenditures was for <br />print media/newspapers.) <br />Td.esearch indicates there is "no one" newspaper outlet that <br />effectively reaches all of Orange County. <br />Chapel Dill Tlerald -18% penetration rate <br />7100 daily subscribers, 20,000 Sunday. <br />3 days per week focus on Orange Co. <br />Chapel I~[ill News -18+% penetration rate <br />Circulation similar to CTII-3[ not confirmed <br />2 days per week focus on Orange Co. <br />News of Orange Co. -Penetration rate not confirmed <br />Circulation numbers not confirmed <br />Weekly <br />1 <br />