Agenda - 03-09-1999 - III-B - Laserfiche WebLink

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Implications Trend Research Practice Education gramming, program evaluation, out- comes research, and cost - benefit and cost effectiveness analyses' need to increase the adoption of out- come measures as policy makers as- sess the performance of the health care system1° increased emphasis on evaluation of prevention programs and services provided in health care settings as well as community settings need for creating programs at federal, state, and managed care organization levels to build a support base for psychosocial behavioral research' Explosion of in- • opportunities for engaging in col - formation laborative research with both public technologies health and health care organizations on the application of integrated data systems' • opportunities for universities to work closely with health care pro- viders and others to more effectively deliver and communicate prevention messages (e.g., no- smoking advice, mammography screening) • new opportunities for secondary data analysis will be created by es- tablishing linkages between existing data sets collected by public health agencies and managed care providers surveillance systems, such as report cards to measure quality -of -care, and private - public collaborations" • increased demand in health care settings for workers with an orientation toward community health— serving the entire population' • increased emphasis on evaluation of pro- grams and services provided in health care settings • need for public health organizations and practitioners to recognize and embrace the market - driven changes in provision of health care, and not ignore them based on philosophical or ideological objections' opportunities for universities to work closely with health care providers to more effectively deliver and communicate pre- vention messages (e.g., no- smoking ad- vice, mammography screening) opportunities for universities and govern- ment agencies to establish and maintain websites on the Internet as up -to -date in- formation and research resources for prac- titioners and for the general public environment that is driving change • need for public health students to more fully understand the eco- nomic implications of changes in the health care system — economic value of prevention becomes-In- creasingly important—need for ap- propriate use of cost - effectiveness analysis'9-20 • need for teaching concepts of health status measurement, out- comes assessment, epidemiology, and health promotion and disease prevention to students in health ad- ministration programs " -=' • need for teaching clinicians about community assessment, prevention, health promotion and disease pre- vention, and a population perspec- tive'' • need for programs in schools of public health to emphasize admin- istrative and business skills in the context of public health • need for teaching public health pro- fessionals how to locate and use modern data systems • need for using distance learning technologies to more effectively de- liver public health education • need for public health students to learn to navigate the Internet and other information technologies cn 00 .--, 0 1 0 N ca ca V ko o�