Orange County NC Website
16 HEALTHY COMMUNITIES <br />many managed care organizations do not collect the types of information needed <br />for surveillance and epidemiologic studies. There have been a number of attempts <br />to assess the quality of care offered by managed care organizations. The National <br />Committee for Quality Assurance (NCQA), which accredits managed care <br />organizations, has developed the Health Plan Employer Data and Information Set <br />( HEDIS), a set of performance measures for managed care organizations designed <br />to meet employers' and government purchasers' needs for information about the <br />value of services they purchase and to systematize the measurement process <br />(NCQA, 1993). <br />The data systems maintained by some managed care organizations are an <br />important tool for improving performance and maintaining accountability, and <br />simply by having performance monitoring systems, these organizations compare <br />favorably with fee - for - service delivery systems or indemnity insurance companies <br />that typically have no data with which to monitor performance. The committee <br />heard of instances in which a managed care organization's performance --in terms <br />of provision of preventive services, for example —was criticized based on the <br />organization's own data, with the implicit assumption that other providers do <br />better. Such assumptions may well be incorrect and are unfair because they cannot <br />be checked unless the other providers have appropriate data systems. Experience <br />suggests that performance monitoring as a basis for punishing those who are not <br />producing as expected is not an effective way to alter behavior and improve <br />outcomes. Rather, performance monitoring should be used to encourage <br />productive action and broad collaboration (Berwick, 1989; IOM, in press). <br />Population Orientation and Prevention <br />Managed care's responsibility for a defined population -gives it an interest in <br />promoting health and preventing disease in that population, which is the mission of <br />public health. Both managed care organizations and governmental public health <br />agencies have a philosophical emphasis on promoting health and preventing <br />disease. Both address prevention and health promotion in a defined population. <br />However, in actual practice, some managed care organizations seem more <br />concerned about efficiency and controlling short run costs than about prevention <br />or the health status of their members. Governmental public health agencies have a <br />geographic perspective and are accountable to the people within their jurisdiction <br />while many managed care organizations focus on their current enrollees, an ever - <br />changing group, who may only be a subset of the population. Committee <br />discussions suggested that in the long term, it is important for managed care <br />organizations to think more broadly and to promote health in the whole <br />community because anyone may be their enrollee in the future (Box 2). In a <br />PUBLIC HEALTHAND MANAGED CARE 17 <br />capitated system with limited turnover, some prevention activities might result in <br />larger future profit margins. Unlike public. health agencies, managed care <br />organizations are primarily accountable to purchasers, subscribing employers, <br />large groups of payers, and ultimately their stockholders or trustees. As managed <br />care organizations respond to public demands for accountability, more should find <br />ways to measure the quality of services they provide. A focus on health outcomes <br />and prevention objectives, as some organizations which have adopted HEDIS and <br />other performance measures have done, would help. <br />BOX 2. Group Health Cooperative of Puget Sound <br />Group Health Cooperative of Puget Sound is a large, nonprofit health maintenance <br />organization (HMO) that was established in 1947. It has approximately 540,000 <br />enrollees, of whom about 80,000-90,000 are enrolled in the Medicare and Medicaid <br />Basic Health Plan. The cooperative has been involved in community -based health for <br />more than 50 years. Its public health focus grew out of 10 years of involvement with <br />public health in community issues and priorities such as AIDS prevention. <br />In 1992, Group Health adopted a vision statement that calls for delivery of quality <br />health care to the whole community, not just its enrolled population. They also adopted <br />a set of community service principles to recognize the work that Group Health had been <br />doing in the community in the area of health promotion and disease prevention. They <br />currently focus their attention on four areas: (1) childhood immunization, (2) the <br />reduction of infant mortality, (3) health care for homeless families, and (4) the reduction <br />and prevention of interpersonal violence. In their community -based programs, Group <br />Health has gone beyond just providing immunization and preventive clinical services to <br />issues that deal with changing social norms, such as violence and alcohol abuse. Group <br />Health is also working with the State of Washington on surveillance issues to improve <br />their performance measurements and develop more integrated information systems. <br />Group Health considered several factors in implementing its community programs. <br />Improving community health in general is expected to lead to improved health for the <br />members of Group Health as well. Involvement in community -based programs also <br />helps Group Health compete for contracts with large employer groups and with Medicaid <br />and Medicare populations. In addition, community service programs help to encourage <br />innovative approaches to providing services to the patient population. <br />SOURCE: Based on a presentation by William Berry, director, Center for Health <br />Promotion, Group Health Cooperative of Puget Sound, at the February 22, 1996, <br />meeting of the Public Health Committee. <br />co <br />Ch <br />