Agenda - 09-14-1999 - 3 - Laserfiche WebLink

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r - 7 Information Specialist) should divide up these assignments and. be sure coverage is provided. They should also develop and implement a method for apprising the Manager and Commissioners monthly, in advance, concerning the automatic releases to .be issued. c. For events that require more than a simple, straightforward notice, and when there is time, every effort should be made to increase the attractiveness of press releases to members of the news media, as for example, adding a human interest, "peg" or "hook" to attract attention. d. The. staff should develop and implement methods .for _ addressing fast- breaking and /or potentially controversial public relations issues in timely manner., If such proactive communications methods are put into place, the County can bed in a position to anticipate these situations and respond with an appropriate message quickly and effectively when dealing with platters of a controversial or fast breaking nature. 3. Strategies for Expanded Coverage The Information Specialist and the Management Analyst should develop and implement a plan to obtain expanded media coverage. Any such plan should .ensure that at least the following elements are accomplished: a.. These two staff members should foster relationships with members of the media who cover Orange County, including phoning them to offer assistance or to ascertain what information might be most helpful. b. The County Commissioners should be notified in advance, when possible, of press briefings involving the Manager or department heads. This would allow the media easy access to decision- makers and might lead to expanded coverage. c.' The two staff members should seek additional avenues. for coverage. For example, they could ensure that meetings by the Board of Commissioners and County advisory boards are included in the weekly "bulletin boards" published by local newspapers.