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Fi ure 38 <br />~..,. <br />Public Relations <br />"Telling the Story" <br />Communications - "The Vehicles for Delivering the Message <br />Above all else: Be prepared to share with the community ALL the facts <br />• Effective vehicles for delivering the Message: <br />- The newspapers and other media editorials <br />o Establish relationships <br />-Letters to the editor <br />- Radio/TV. talk shows <br />- TV/radio local Public Service Announcements <br />- Speeches to Civic/PTA/other groups <br />- Public Hearings for <br />Site Selection <br />o Final Bond Referendum <br />- Chamber of Commerce <br />- Public Interest stories for newspapers, TV and/or radio <br />• Be Organized <br />-Identify master list of daily, weekly and biweekly newspapers; <br />trade publications; TV stations; radio stations <br />- List to include; <br />o Each media outlet <br />o Address <br />o TelephonelFAX number <br />o Name of contact person <br />Orange County Justice Facilities Study Committee <br />Grier -Fri p p Are h i t e e t s <br />6-20 <br />