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Figure 37 <br /> <br />~'ublic Relations <br />"Telling the story" <br />Information - "The Who, What ,Where, Why, When and How" <br />• Who does the selling? <br />- Designate spokesperson to publicly. tell the story <br />- Train and make knowledgeable on Concept <br />- Spokesperson needs to represent full range <br />• .What are we selling? <br />- Data and Ysion must be clearly depicted and clearly understood <br />• When • can information on Concept be found for those interested <br />i.e., direct mai{, grocery stores, Real Estate magazines and free <br />press locations? <br />• Why is the Project necessary? <br />- Craft a clear explanation articulating benefits i.e., more efficient, <br />more effective, how improvement will positively affect other <br />Orange County Systems, etc. <br />• When will the concept be ready for use; When do we vote? <br />• How can this project be viable? <br />- Clearly present and compare existing costs, fimue needs and their <br />projected costs to taxpayers if: <br />Nothing it done <br />Concept is constructed <br />- Show how financing is ACHIEVABLE and the financial impact <br />to the Orange County Taxpayer <br />- Describe benefit in financial terms as well as increased effectiveness <br />and efficiency for both public and staff <br />Orange County Justice Facilities Study Committee <br />G r i e r- F r i p p A e e h l t e e t s <br />6-19 <br />